The Challenge
Legacy-aviation required a website revamp with a simple user interface and user experience. The client wanted a clean modern look and feel with ease of navigation without altering branding guidelines. Minimizing content was a major factor in this project. The previous website had excessive content and was hard for the users to navigate properly. This feedback was provided on the first step of this process.
The company wanted the website to highlight the services it provides. The goal is to allow users to get at first glance that Legacy Aviation provides top quality services and the type of aircraft they serve.
RolE
Collaborate with team members in research process and client interviews to set business vision and project goals.
Collaborate with developer to identify content structure and new site map to provide ease of navigation and user interaction and highlight client's desired hierarchy.
I was responsible for all visual elements, client presentations, branding guidelines, wire-frames, prototypes and UX/UI Design.
Approach
We developed a new site map structure that simplified content navigation and focuses on presenting the user with the client's services, and parts they provide.
Wireframe/Prototype
Various options of layout and design were sketched for a home page and landing page concept that offered a modern look and feel as well as a unique and simple user experience and interface.
Final Product
We decided on a sharper approach with the use of the dark branding colors and angles to accentuate content and flow while allowing high quality imagery provide company's identity and purpose.
