The Challenge
Zetron required a website revamp with a simple user interface and user experience. The client wanted a clean modern look and feel with ease of navigation without altering branding guidelines. Minimizing content was a major factor in this project. The previous website had excessive content and was hard for the users to navigate properly. This feedback was provided on the first step of this process.
The company wanted the website to highlight the services it provides.
RolE
Collaborate with team members in research process and client interviews to set business vision and project goals.
Collaborate with developer to identify content structure and new site map to provide ease of navigation and user interaction and highlight client's desired hierarchy.
I was responsible for all visual elements, client presentations, branding guidelines, wire-frames, prototypes and UX/UI Design.
Approach
We developed a new site map structure that simplified content navigation and focuses on presenting the user with the client's services, and parts they provide.
Wireframe/Prototype
Various options of layout and design were sketched for a home page and landing page concept that offered a modern look and feel as well as a unique and simple user experience and interface.
SPECIAL DESIGN ELEMENTS REQUEST
As part of the branding and and website revamp, Zetron requested a marketecture diagram design to represent all that Zetron is and provides.
My role was to create the marketecture diagram concept and design each individual element/icon to represent Zetron's branding.
Final Product
Zetron website provides the user with all the information necessary to understand the company, its services and products.
